Thursday, 7 April 2011

Bring them to me...

Another Boden related post - Sorry, but I do spend all day there so it's hardly surprising that I talk about it. Anyway, we get lots of requests to open up Boden shops all over the world which made me think...which shops would I like to open up in England.

Back in 2005 I discovered Urban Outfitters in New York and was very very excited....and luckily it wasn't too long before they opened up in Birmingham and then London. So who should be next?

I have 2 very close choices. Cotton On and American Eagle Outfitters. I first discovered Cotton On when I went backpacking in Australia in 2005. Having been away from home for the grand total of only about 5 weeks when we reached Brisbane, we decided there was nothing for it but to add to our rucksacks. Amongst other things, including lots of presents to send home, I bought a mint green Cotton On Vest Top with a white bird print, and a Grey Mini ish Skirt.


I still wear both of these items today, and although the print on the Top is a little cracked in places, and the Skirt a bit worn and faded, they are definitely both wearable!

I think I would describe Cotton On as similar in style to H&M basics, but so much better quality, for around the same price. There can't be many high street shops that make clothes which after 6 years of regular wear (and parts of that intense backpacker wear which means prolonged dirt and dust and hand washing!) still look good enough to wear now.

So when I headed back to Sydney on a short stopover on my trip in January 2010, as I'd been travelling through dusty Africa for 3 months by this point, I was in need of some new, nice clean things to wear.

And Cotton On didn't disappoint. I bought a beautiful spotty Skirt, which was definitely too smart to be shoved into a backpack (it developed terrible creases from being so squashed), and some cotton tunics which were perfect for everything, and some Shorts. I think the Skirt was around $25 AUD, the Shorts were $10 and the Tunics $7 each! Bargain!



So maybe we should start a campaign for Cotton On to open up a shop in London?

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